TENSPEED HERO RESORT COLLECTION 2016
ON PROCESS & CELEBRATION
by Hannah Burtness
We believe in celebration. We believe in color. We believe in embracing the quiet moments and the loud moments and the quiet people and the loud people. We believe in speaking your truth to the world in big ways and little ways, in loud ways and quiet ways. We believe that good design makes life better and that visuals affect your soul.
Merriam-Webster defines “Process”, simply, as the following: “a series of actions that produce something or that lead to a particular result.” Which is a boring way of saying that process must happen, to create. Process is failure, it’s success, it’s effort, it’s not fun, it’s joyously fun, it has to end at some point. Process is messy, and messy is good.
At Tenspeed Hero, we work together. From textile designers to cyclists to photographers to writers, we love to see each individual be their most kickass self and have the freedom to express their passion and their genius. And we know that the best way, the most vibrant way to do that, is to work together. To let each creator shine as they’re supported by the others. To get jazzed from the energy of other humans; using their ideas and brilliance and adding your own. Creating something together that is larger than the sum of all your individual parts. Whether we’re talking design, music, or a team of cyclists: the brilliance of creation is in the togetherness. The confidence of belief: belief in yourself, in your work, in your friends, in your skills, mixed with the freedom of acceptance. These are what produce some of our favorite works. Together.
For our Tenspeed Hero Resort Collection 2016 we focused on delight. On celebration. On color and movement and line and flowers and frivolity and vibrations and joy. We hope you see in it some of our inspirations and some of our heart. Like any good representative work, what you see when you look at it can be taken in many ways and moods and directions. But if our souls get expressed, if our vibrations move through the artifacts we’ve created and move you, we have succeeded.
From our studio and our minds, to your hands and wardrobes.